Brand Consultancy · Benelux
Brand strategy & distribution, built for growth.
Interested in working together?
Get in touch →
Brand Consultancy · Benelux
Interested in working together?
Get in touch →About
In 2020, I started working at my local luxury multi-brand store. Like everyone else, I began with the basics — folding clothes and assisting customers.
From the start, I was fascinated by how the industry operates. After meeting several sales representatives, I quickly realized what I wanted: to work directly for a brand.
After a brief period managing e-commerce operations for another luxury multi-brand retailer, I made the transition to the other side of the table.
Through the network I had built within the industry, I connected with Bram Korsten. He trusted me to develop the wholesale division for Bram's Fruit. I'm still incredibly happy to be part of the brand. Within two years, we expanded to over 140 retailers across more than 20 countries — and we're still growing fast.
I'm naturally very curious, and whenever I see new brands emerge and feel the energy of the people behind them, it genuinely inspires me. That's why, outside of my regular work, I love helping others build their brands.
Let's build something together.
Get in touch →Services
Strategy
I help clothing brands build and scale their strategy from the ground up. Whether a brand is just entering the market or looking to grow into new territory, I work closely with the people behind it to develop a clear direction — one that balances ambition with the realities of the market.
Distribution
With a thorough understanding of how the Benelux retail landscape works, I guide brands through market entry, pricing, and distribution strategy tailored to the region. The Benelux is a market with its own dynamics, and navigating it well requires both local knowledge and the right relationships.
Retail
Positioning within the mid to high-end multibrand retail segment demands a precise approach. I support brands in defining where they belong in the market, how they present themselves to buyers, and how to build a credible, consistent presence across the right retail doors.
Network
Leveraging the network I've built over the years, I connect brands with the right retail partners. Strong wholesale relationships are built on trust and mutual fit — I help brands find their people and turn introductions into lasting partnerships.
Interested in working together?
Get in touch →